Sara Kim Portfolio
INNOVATUS Wine
INNOVATUS is a Napa Valley wine brand rooted in time-honored craftsmanship and driven by modern vision, expressing a distinct sense of luxury that resonates with discerning wine lovers worldwide.
Services
Branding, Wine label, Web Dessign
Year
2013-Current
Over a 13-year partnership since the brand's inception, I have established a robust visual identity centered on INNOVATUS's core value: the fusion of tradition and innovation. My focus has been on building a brand narrative that deepens over time, harmonizing the classic authority of the Napa Valley terroir with Cecil Park’s technical expertise and pioneering spirit through a modern aesthetic.
To maintain the brand’s unique resilience and premium image in a rapidly evolving wine market, I designed a singular brand experience that instills trust in wine lovers worldwide by applying a consistent tone and manner across all visual touchpoints. Furthermore, going beyond simply selling wine, I have translated the stories of science, culture, and innovation held within each bottle into a visual language, providing the creative foundation for the brand’s sustainable growth.
The logo is designed around clean yet powerful typography that symbolizes the convergence of tradition and innovation. To emphasize the pioneering image of the name 'INNOVATUS,' all unnecessary ornamentation was stripped away. Instead, refined proportions were used to visualize a timeless elegance and professionalism that remains steadfast over the years.
Promotion & Website
Promotion: The brochures and promotional materials were designed as a medium to convey the narrative of science, culture, and resilience to the customer. Using delicate layouts and evocative imagery, I curated the content so that audiences could tangibly experience the nature of Napa Valley and the brand’s premium value.
Web Design: The website was engineered to provide an intuitive experience of the INNOVATUS brand story within a digital environment. Through a user-friendly interface and immersive visual storytelling, it effectively communicates the brand’s innovative processes and philosophy to wine enthusiasts around the globe.
