Sara Kim Portfolio
Regelica Cosmetic
Regelica Cosmetic is a skincare brand that merges scientific evidence with sensory experience.
Services
Package, Website, Promotion
Year
2023-2024
In this project, I focused on visualizing the brand’s sophisticated aesthetics and reliability by providing integrated visual solutions, ranging from package design to website development and promotional materials.
I designed the packaging with a minimal and clean layout to ensure the product’s identity is communicated intuitively. Beyond the aesthetics, I focused on enhancing the premium feel through refined typography and a structure that prioritizes user convenience, reinforcing Regelica’s position as a high-end skincare line.
Website & Promotion
Prioritizing User Experience (UX), I designed a website that seamlessly narrates the brand story. The interface is fully optimized for both mobile and desktop environments, featuring a clear visual hierarchy that effectively communicates product benefits and drives customer conversion.
I developed a wide range of promotional visuals, including social media content and web banners for digital marketing. By maintaining a consistent brand voice across all touchpoints, I created engaging graphics tailored to each medium to strengthen brand awareness and engagement.
